From The Desk of Dan Bratt, VP of Sales and Marketing
Most of the equipment that Bush Hog sells follows the trends of the new tractor sales. The under 40 hp segment continues to be down through August, however the rate of decline is less than the first half of the year significantly. We have aggressively pursued this customer base with digital ads as well as social media campaigns. We are happy to report that these efforts appear to be working nicely for us as our demand has increased and the lead time for shipment to dealerships has decreased to under 90 days and in some cases has immediate availability.
The over 100 hp tractor segment continues to have growth over prior year. That along with the launch of our all new 4115 Flex Wing has helped us to have significant growth in the flex wing segment. As we begin shipping the new 4115 this month we are excited to see a lot of these units pre-sold to both farmers and roadside mowing contracts!
We look forward to a prosperous and productive 4th quarter of business at Bush Hog!